AHAF – Asia Hotel Art Fair
19 – 21 agosto 2011, Grand Hyatt Seoul, Seoul, Corea del Sud
Apre il prossimo venerdì 19 agosto la fiera coreana che come altri suoi illustri precedenti, da Scope Miami (edizione 2004, TownHouse Hotel), DiVA Fair o Art Osaka per citarne una più recente, sfrutta la formula dell’esposizione in albergo. In Italia pochi i tentativi, si ricordano nel 2004 Milano Flash Art Fair e Bologna Flash Art Show entrambe senza un seguito. La Asia Top Gallery Hotel Art Fair di Seul è invece alla terza edizione, dopo un primo battesimo nel 2008 in un albergo di Tokyo e dal 2010 vanta una fiera gemella ad Hong Kong.
AHAF all’undicesimo piano del Grand Hyatt Seoul propone una selezione di 62 gallerie in maggioranza coreane e asiatiche ma con partecipazioni anche europee, certo niente a che vedere con la corazzata KIAF – Korea International Art Fair che si terrà a Seul dopo la metà di settembre, ma alcune delle gallerie di Seul partecipano ad entrambe le manifestazioni fieristiche.
AHAF Seoul si propone come evento alternativo ai soliti stand asettici delle fiere. L’idea unisce l’economicità della formula per gli espositori e la possibilità di vedere opere d’arte in ambienti più simili alle case dove una volta acquistate saranno collocate. All’estero pare sia una formula assodata, nello specifico negli U.S.A. ne esistono molti esempi come Red Dot e Bridge Art Fair (ora ribattezzata Verge), anche se la crisi economica mondiale spesso finisce col trasformare le piccole manifestazioni fieristiche a cadenza biennale o a fargli cambiare più volte formula e nome.
comunicato stampa
Asia Top Gallery Hotel Art Fair is hosted by ASIA ART NET organization, which is promoting vitalization of Asia Art Market. AHAF was successfully held in The Grand Hyatt Seoul in 2009 and 2010; this year AHAF Seoul 11 will be opened in The Grand Hyatt Seoul from August 19th till August 21st.
Miami Art Fair, SCOPE Art Show, Bridge Art Fair Miami, and other well-known fairs are held in Europe and Japan. Hotel Art Fairs have successfully entrenched in Korea as well. In last February AHAF 10 was opened in Hong Kong. This time in Seoul, we are planning to hold more expansive art with participation of top galleries and different events prepared.
Hotel Art Fair is a fair in hotel rooms not in typical ‘white cube’ like other art fairs. Hotel Art Fair offers a different experience to its visitors. Looking at the artwork in hotel rooms, one can easily picture what the artwork will look like in one’s own house. Also hotel room is a more private space, for sellers and buyers it becomes a perfect business space.
AHAF Seoul 11 will be opened in The Hyatt Hotel a picture like resort in the center of Seoul metropolis. There is a beautiful panorama of the Han River on the south, and on the north the Nam Mountain stretches away like a folding screen. In the middle of the summer together with numerous contemporary artworks the hotel will stand comparison with Paradise.
Sponsored by Ministry of Culture, Sports and Tourism, Art Council Korea, City of Seoul, Seoul Foundation for Arts and Culture, and Korea Tourism Organization, in addition, cooperation of Grand Hyatt, Hyundai Department Store, Ferrari, Guerlain, Vacheron Constantin, Korea Securities Finance Corp., Pernod Ricard Korea, Villa M, Pilsner Urquell, Perrier, FedEx, Sinwa Shipping, and Goldmund. AHAF Seoul 2011 will occupy 84 hotel rooms. The visitors will get a chance to enjoy more than 4000 artworks in one place. Different artworks priced from 100 USD 150.000 USD will be exhibited.
Purpose of AHAF
The purpose of the Asia Top Gallery Hotel Art Fair Seoul is to become one of the most influential art fairs in Asia, contributing to revitalization of the arts market and stimulation of exchange among arts markets in Asia. The Art Fair is especially aimed at,
1) Revitalizing the Asian arts market with Seoul as its hub of contemporary art.
2) Stimulating exchanges among the Asian galleries.
3) Promoting and fostering emerging artists from Asia
Event Concept
“For the Top Gallery, Top Hotel, Top Customer”
AHAF will offer a great opportunity to experience more than 70 galleries, from all around
Asia, that are expected to participate in the fair. Additionally, AHAF will invite many VIP collectors from all around Asia to see the fair’s art, which will be displayed in top-quality hotel rooms.
“Asian top gallery in hotel room-Art paradise in the Hotel”
The AHAF art fair will provide an unconventional venue for viewers by displaying artworks in hotel rooms rather than in traditional white cubes. The artwork will come from the premier galleries of Korea, Japan, China, and other Asian countries.
The Meaning of a Hotel Art Fair
1) Expands the meaning of the hotel space
Hotel rooms are used only for accommodation, but it also could be changed by being used as an exhibition space. This goes beyond the natural meaning of a hotel in cooperation with art, which means that the place itself is an extension of its meaning. Hotels are no longer merely a place to stay while traveling but the hotel itself can be a destination that offers attractions.
2) Expands the possibility of art
The exhibitions do not have to be progressed at the white cube. Exhibition using hotel rooms emphasize total artistic character completely to watchers as well as exhibitors, which would be an art itself passed limitation. Possibility of art and field would be expanded through all these progress.
The Character of a Hotel Art Fair
1) Economical art fair
Using a rented space makes it cheaper than any other art fair and the participating fee for galleries are also cheaper. Art galleries from abroad could save on their accommodation fees.
2) Themed art fair
This new display concept will give consumers who are familiar with exhibitions at white cube to buy artwork in an excellent simulation that will let them imagine their own rooms displaying the paintings.
Background
Since the begin of SCOPE in Miami, brand new art fairs such as AQUA ART FAIR, BRIDGE ART FAIR have been held in the various parts of the U.S.A. Also in Europe as in Berlin, the new concept of hotel art fair has been introduced and been popular to the public.
This type of art fair is now familiar in Asia. There are many new trials as we can encounter in ART OSAKA of Japan, YOUNG ART TAIPEI of Taipei toward hotel art fair. Hotel-based art fairs have been received with popularity.
While these art fairs stress the local flair of each city, the Asia Top Gallery Hotel Art Fair aims to promote exchange among the arts groups or circles in Asia by exhibiting artist’s displays from a number of Asian counties. To that end, the Asia Top Gallery Hotel Art Fair shares the founding purpose of the Asia Art Net Committee, which aims to bring together the Asian countries as one community.
Elenco delle 62 gallerie espositrici seguite dal numero di stanza/stanze dell’albergo
313 Art Project 1101
Gallery Seorim 1010
Anna Nova Gallery 1145
GALLERY SKLO 1120
art company MISOOLSIDAE 1008
Gallery the Chai 1053, 1055
ARTSIDE GALLERY 1059
GALLERY YEH 1132
Blume Gallery 1115
Gana Art Gallery 1028
CAIS GALLERY 1047
GYMproject 1049
Chung Art Gallery 1058
H-art Beat 1016
CHUNG JARK GALLERY 1015
INSA Gallery 1003
CRAFT GALLERY NANOOM 1142
K Auction 1126
DAHLIA GALLERY LLP 1011
KAINOS GALLERY 1018
Dialogue Space Gallery 1002
KEUMSAN GALLERY 1148, 1149
Dongsanbang Gallery 1032
KIMHYUNJOO GALLERY 1139
Forest Rain Gallery 1038
KIMJAESUN GALLERY 1005
GAGA GALLERY 1046
KINOSHO KIKAKU 1041
GALERIE BHAK 1130
Korean Sculpture Forum 1150, 1151
Galerie Gaia 1048
Kukje Gallery 1026
Galleria Col 1051
LEE C GALLERY 1030
gallery a_cube 1042
LEE HWAIK GALLERY 1001
GALLERY CELLAR 1116
MISA SHIN GALLERY 1143
Gallery DOO 1006
NINE GALLERY 1007
Gallery Dream 1043
OVAS ART GALLERY 1147
Gallery EM 1052
PYO GALLERY 1060
GALLERY FORM 1122
SONG UM GALLERY 1050
Gallery Ihn 1128
Space Jul 1146
Gallery Jinsun 1120
THE MEDIUM 1157
Gallery K 1055
Tokyo Gallery + BTAP 1118
Gallery Kaze 1022
UM Gallery 1009
Gallery Kogure 1136
WELLSIDE GALLERY 1045
Gallery MAC 1040
WOONG GALLERY 1141
Art-Valley 1036, 1039
YIDO GALLERY 1160
Gallery R 1140
Young Art Gallery 1012
*Han Sai Por, Landing series 2, 2010, olio su tela, 36 x 53 cm, courtesy Forest Rain Gallery, Singapore
informazioni utili:
Asia Top Gallery Hotel Art Fair Seoul 11
August 19th (Fri) – August 21st (Sun) 2011.
Seoul, South Korea
The Grand Hyatt Seoul
747-7 Hannam 2-Dong, Yongsan-Ku
Press / VIP Preview: Aug. 19 (Fri), 2011 11:00am~4:00pm
Opening Hours: Aug. 19 (Fri), 2011 4:00pm~8:00pm
Aug.20 (Sat), 2011 12:00pm~8:00pm
Aug.21 (Sun), 2011 12:00pm~8:00pm
Opening Reception: August 19th (Fri) 7pm-9pm/ The Grand Hyatt
Public Opening : Aug. 19 (Fri) 15:00~20:00
Aug. 20 (Sat) 12:00~20:00
Aug. 21 (Sun) 12:00~20:00
Venue : THE GRAND HYATT SEOUL 10, 11th floor
Ticket : 20,000 KRW
Free entrance is available to; children under 7, person over 65, person with disability and a person in company
www.hotelartfair.kr
Organized by: AHAF committee
B-103 ssanyong namsan platinum, 87 hoehyeon-dong 2ga, jung-gu, seoul 100-052, Korea
Tel: 82-2-741-6320 Fax: 82- 2-741-6319
Email: hotelartfair@empal.com/hotelartfair@nate.com
