International Biennial of Cultural and Landscape Heritage 2nd Edition Florence, November 3-11, 2012 Culture, quality of life
Florence, an international workshop of economy and culture, will host the International Forum of Cultural and Landscape Heritage, conferences, lectio magistralis, panel discussions, events and urban installations with more than 350 speakers from all around the world.
The Forum will be held in Florence from November 3rd to 11th Florens 2012 – International Biennial of Cultural and Landscape Heritage 2nd edition, organized by the Florens Foundation, whose founding members are: Intesa Sanpaolo Bank, CRFirenze Bank, Confindustria Firenze, CNA Firenze , and this year APPS Association Partners Palazzo Strozzi.
The event is created by Giovanni Gentile, president of the Florens Foundation.
The program (www.florens2012.it) provides the International Forum of Cultural and Landscape Heritage, more than 40 conferences and panel discussions, keynotes, exhibitions, events and urban installations; cultural aperitifs and musical events. All events are free and open to the public and involve the entire city of Florence, from the holy places (Baptistery, Cathedral) to those of civic institutions (Palazzo Vecchio), squares (Piazza Santa Croce, Piazza San Giovanni) to museums .
The cultural direction of the International Forum and roundtables is by Mauro Agnoletti, an expert in urban and landscape planning, Andrea Carandini, archaeologist, and Walter Santagata, economist. The art direction is entrusted to David Rampello.
Culture, quality of life. This is the title of Florens 2012, which is offered as a platform to unite organizations and individuals who share our vision for which the long-term prospects of an enduring economic growth must be firmly based on the revitalization of culture.
Florens 2012 will focus on the centrality of cultural production, analysing the link with the territory; the value of traditions and how they can be reinterpreted and renewed in crafts and arts; the need to strengthen the cultural identity, preserving the rural and urban landscape; creativity for social quality, namely the development of technological innovations to improve lifestyles.
On these issues, Florens 2012 rallies in Florence all public and private actors, cultural institutions, banking foundations, firms and associations, the main national and international actors of the different sectors of the cultural economy to develop innovative ideas and proposals, to propose and exhibit their work in a productive exchange.
An international workshop which compares opera houses, festivals of cultural studies and cinema, scientific research and university education, publishers and art journals, creative industries – from fashion to food – and handicraft , arts fairs and antique shops, museums and the most innovative experiences for the conservation and enhancement of cultural heritage and the landscape, the technologies for the arts and those for the environment and smart cities.
The Florens Foundation, established after the success of Florens 2010, with over 200,000 visitors, is a nonprofit entity that aims to activate knowledge and economic development in the field of cultural heritage, the environment, creative industries and to be a driving force in the integration of cultural policies according to new paths, useful to boost the country’s economic growth even in times of economic downturn.
The public can participate in all the activities of the International Biennial of Cultural and Landscape Heritage through Twitter (official hashtag is #Florens2012), Facebook page, Youtube channel, web site www.florens2012.it and through the activity of 57 bloggers selected by the Florens Foundation.
All events will be in live streaming thanks to the collaboration with Eutelsat Communications.
Main sponsors of Florens 2012 are: Ministry of Heritage and Culture, Ministry of Economic Development, Ministry of Agriculture and Forestry, Ministry of Foreign Affairs, Ministry of the Environment, UNESCO, Tuscany Region, the City of Florence .
Florens 2012 is produced in partnership with Academy of Incamminati, Civita, Eutelsat Communications, FEC, Federculture, Fidelis International Institute Foundation Cesifin Alberto Predieri Cologni Foundation, Foundation of Venice, Spadolini Foundation, Friends of Florence, Gruppo 24 Ore, National Geographic, Green Cloud, Radio Tuscany, Florence Art and Restoration, Symbola, TEFAF, University of Florence.
Florens 2012 is realized with the contribution of: Banca CR Firenze, Chamber of Commerce – Florence , the City of Florence, Ente Cassa di Firenze, Intesa Sanpaolo, Ministry of the Environment, Tuscany Region.
The calendar of events is available in print and on the web: www.florens2012.it
The entrance to the event is free, booking is recommended from October 4 calling the number
+39.055.2608949, or online at the web site.
