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An Unparalleled Success for Palazzo Strozzi’s “Pontormo and Rosso. Diverging Paths of Mannerism”

Palazzo Strozzi’s Pontormo and Rosso. Diverging Paths of Mannerism, a major exhibition devoted to the two most important exponents of what Vasari called “the modern manner”, attracted an impressive 150,000 visitors. 

Promoted and organised by the Fondazione Palazzo Strozzi and sponsored by Ente Cassa di Risparmio di Firenze, the exhibition was proved to be a huge success with both the general public and art critics, who hailed it as a cultural event not to be missed. 

This attendance figure exceeds that for Bronzino. Painter and Poet at the Medici Court in 2010, thus further consolidating the Palazzo Strozzi’s reputation for excellence.

Curated, as was Bronzino, by Antonio Natali, director of the Uffizi Gallery, and Carlo Falciani, a lecturer in art history, the exhibition explored the parallel yet divergent lives of these “unlike twins” who only drew closer again towards the end of their careers.

A breakdown of the figures indicates that groups (adults and school parties) accounted for 23,950 admissions.  Some 950 people took part in assisted educational activities (for families and adults), while 2,322 visitors signed up for independent activities (such as the Family Suitcaseand the Drawing Kit).  Approximately 600 visitors participated in the Thursday Squared event, while a total of 210 people joined activities for special audiences (With Many Voices for people with Alzheimer’s and their carers and a pilot project for young people suffering from autism), and 10,482 people took guided tours.

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