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Jules: the “reissued” playboy by Dior

“Jules. Fort et tendre” “Jules. Fort et tendre”

Through the years, many fashion houses decided to discontinue a perfume, disappointing multitudes of habitué customers, while sometimes they reinterpreted classics that were out of production.

It is always a surprise and a delight to find out that an old fragrance has been reissued forthe market, and this time is the case of the classic scent “Jules” by Christian Dior, brought back this year.

Jules’s brand new packaging, with more concise and classic lines.
Jules’s brand new packaging, with more concise and classic lines.

“Jules”, which is the second masculine perfume of the French maison, is an aromatic green fragrance for men, created by the nose of Jean Martel in 1980.

Its name comes from the French slang “seducer” or “lover”, which gives the fragrance a very strong and manly vibe, even though the advertising, created by artist Rene Gruau, stated “strong and gentle” back in the 80s.

A vintage advert for Jules – 1980s
A vintage advert for Jules – 1980s

Then new composition is slightly different from the original one, offering green top notes of Iranian galbanum mixed with herbs; Indian black pepper is at the heart of the perfume, together with floral accents of cyclamen and at the base there are refined, noble American cedar oil and leather.

Jules. Fort et tendre

It will be only available in the European market, whilst in Russia from this September 1st, as it is known by the French fashion house that young Russian guys like this particular and manly leather scent.

In any case, by this news, old fans of this scent will have a nostalgic delight again.

“Jules. Fort et tendre”
“Jules. Fort et tendre”

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